Meet the Pareto Basics
Feel-great basics — aka your wardrobe’s new best friends.
$244.00$207.40
$214.00$181.90
$194.00$164.90
Our Bestselling T-Shirt Dress: New Colors for Summer
You asked, we listened! In the coming months, we’re teaming up with some fantastic brands and creators who share our vision and values to bring you new colors of our beloved t-shirt dress, just in time for summer. Same great t-shirt dress, great new colors! Stay tuned for these exciting collaborations...
Pareto on You
Join the community @shop_pareto and show us how you style your Pareto pieces.
Why Pareto
- The Basics
- The Outfits
Beloved basics, fewer choices.
Less truly is more — we only make a few pieces that are the absolute best. No endless options. We go all in on fit, durability, and American-made craftsmanship, so the foundation of your wardrobe will last for years to come. After all, women wear 20% of their closet, 80% of the time.
Shop Pareto Pieces
Instant outfits, everyday confidence.
Life throws enough curveballs at us — getting dressed doesn’t need to be one of them. For every Pareto Piece, browse shoppable outfits for every occasion. In one click, get new head-to-toe outfits that deliver daily effortless style.
Browse the OutfitsShop Your Values
Pareto basics are 100% American made. Every Pareto basic uses our unique farm-to-closet approach — you can know every stage of the supply chain, from the organic cotton farm to your finished Pareto Piece.
Learn MoreNew Basics in the Works
Could your wardrobe use a new go-to basic you don’t see here? Tell us what Pareto Piece we should make next.
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